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Murdered or managed: Did the trends deserve to die?

This features article is examines how trends "die." Is it adults? Is it middle school students? Read to find out.
This features article is examines how trends “die.” Is it adults? Is it middle school students? Read to find out.
Isaiah MacKenzie, Ren Espinoza, Christopher Demos

Over the last year, we have been met with the grief of many tragic murders. We are gathered here today to mourn the loss of the beloved trends of 2025, set by teens who have the power. While they may have been short-lived, they will live on forever in our hearts.

Throughout this year, trends have been slaughtered and buried at a rapid rate, some living only 6-7 days, we have four culprits.

Teachers: They’re desperate. Middle Schoolers: They think they’re relevant. Brands: Capitalism corrupts. Pop Culture: They put the “pop” in popular.

Unfortunately our victims lay unalived, yet we can take a moment to commemorate their lives.

Ballerina Cappuccina: As Italian as Brainrot can possibly get. Dubai Chocolate: Decadent, but don’t overdo your pistachio filling. Performative Male/Female: They kept matchas in hand and quarter zips on at all times.

Labbubu: Sweet or scary? We may never know. Nothing Beats a Jet 2 Holiday: Saving £50 per person is quite the deal. USC Speak Your Mind Ice Bucket Challenge: The Instagram feed was chilly. K-POP Demon Hunters: They made everyone’s lives a little more “Golden.”

Teens write the algorithm
Teens write the algorithm

From clothes to technology, teenagers often sit at the center of what’s new and popular. As the most active age group on social media, they play a major role in deciding which trends gain attention.

Teenagers are often referred to as the most “in touch” age group, so as trends emerge they are usually the first to see them. Senior Ariana Mastny explains what she believes to be a driving force in trends.

“A lot of it goes with the idea that newer is better; the newest, fastest thing is always the best thing that everyone wants,” Mastny said.

Many teenagers chase the looks and lifestyles seen on social media.

“At a teenage age, a lot of people aren’t at that point where they want to be fully themselves … I think that teenagers just follow what [they] see because of [their] own insecurities,” Mastny said.

Mastny also believes that teenagers are the most admired age group and that’s why trends center on them.

“Younger kids are eager to grow up and adults crave their youth, so they chase after the teenage trends,” Mastny said.

The rise in social media has accelerated the spread of trends as well, and since teenagers dominate these platforms, they often play a key role in shaping them.

“Social media is just a way to put everything out there; it is how we discover trends. If social media didn’t exist there would be a lot less trends because [everything] would just be relative to what you see in person, rather than world-wide,” Mastny said.

Teachers try out trends
Teachers try out trends

The lifespan of trends follow the cycle of being found, becoming popular and then dying. And for every trend in school, there is always an enemy – the teachers. The quickest way to end the “coolness” is for a teacher to embrace it in the classroom.

English teacher Zach Kuhn shares the result of adult involvement in trends.

“Every time adults get involved with something that’s supposed to be cool with young people, it ends it. It is no longer cool when adults start doing it. That’s just the definition of that sort of thing,” Kuhn said.

Many teachers don’t care that it makes them sound cringy; rather, they do it for that reason. Social studies teacher James Chochole explains why he includes such trends in his classroom.

“I’ve used them to annoy the students, but it’s not part of my normal lexicon. It makes them laugh, giggle or pay attention. It just pulls them back into whatever we are doing,” Chochole said.

Incorporating trends into lessons is another way teachers gain engagement of students in this new age. Sometimes teachers secretly wish to revive certain trends when they find their own fun in them.

“I thought it was funny when kids were doing TikTok dances in the hallway, and I could try to sneak into them,” Kuhn said.

Middle Schoolers kill the vibe
Middle Schoolers kill the vibe

Students with siblings in middle school have observed that middle schoolers tend to take trends too far out of a desire to fit in. Like most high schoolers, middle schoolers show interest in getting the latest popular water bottles, like the Owala, and clothes from popular brands like Pacsun or Aeropostale. Many are also inclined to join in on TikTok dances or listen to popular songs they have found online.

Most people agree that the eagerness of middle schoolers to join in on trends is worrying and bothersome. Junior Cassiel Chavez has a sister in middle school and is concerned by the increase in consumerism that is encouraged by popular culture.

“Kids want to impress their friends with who has more of one thing … it just doesn’t make sense to me. So many people try and get everything from one popular brand. I don’t think anyone needs too much of the same thing that has the same function,” Chavez said.

Junior Leo Popovich has a brother in middle school and expressed similar annoyance at the eagerness of middle schoolers to join in with trends.

“I feel like middle school is the starting area of memes and at some point it’s like, ‘okay guys, can we stop now?’ My brother will start saying the most random things, and I don’t even know how to respond sometimes,” Popovich said.

Popovich remarked that middle schoolers destroy trends due to a lack of maturity.

“Middle schoolers are definitely at the age where they’re starting to mature, but they’re not there yet. I feel like that starts once they get to high school so it’s going to be impossible to stop them from being in trends,” Popovich said.

Middle schoolers can ruin trends because they are still growing up and searching for social acceptance, encouraging them to overuse trends and take the humor and fun out of them.

Brands pitch their takes on trends
Brands pitch their takes on trends

Brands advertising their merchandise, such as in meme formats or “POV” videos in an attempt to cater to teens can be added to the list of reasons why some trends have died off.

How people present themselves is a big reflection on our inner personality. Fashion has followed humans for years, and with the rise in modern media influencing people, the way we dress has drastically changed.

A big influence on fashion can be attributed to social media. Apps like TikTok have their own shopping section, called TikTok shop, where creators can advertise their clothes and sell them straight from the app.

Besides the online shop, clothing brands run their own ads on the app, such as Hollister or Abercrombie. These brands contribute to some of the trending styles amongst teens, some styles standing out more than others, such as comfort wear.

Hollister, one major clothing brand, has ads on Tiktok for their new drops in meme formats, saying, “When Hollister’s faux fur drops are so good I enter a flow state” as a caption for one of their videos.

TJ Maxx also has an ad posted on TikTok, saying, “The TJ Maxx Christmas girlies hate to see me coming,” showcasing some new products in their stores.

Trending fashion has been a topic for decades, with “in” fashion changing faster than ever, likely thanks to the faster pace provided by social media. Freshman Kai Harrison thought about some of the latest trends.

“I really like cargo sweatpants. I feel like that’s something new-ish, kind of, and the wide leg sweatpants epidemic,” Harrison said.

Pop Culture chases clout
Pop Culture chases clout

Pop culture plays a powerful role in shaping what becomes popular, especially in how quickly trends come and go. Social media platforms and influencers often promote products to their audiences that they predict will quickly gain popularity, but constant exposure can cause trends to burn out just as fast as they appear.

Grace O’Keefe, a TikTok content creator from a family active in the DGS community, explains that her promotions are driven by authenticity and timing.

“I promote what I find appealing to myself because I want to give my audience an honest review of each product,” O’Keefe said.

Because social media is constantly evolving, creators also must keep up with what is gaining attention. O’Keefe follows seasonal trends, noting that winter and Christmas influence her to promote gift ideas, decorations, and warm clothing. Social media accelerates these seasonal cycles by repeatedly pushing content until audiences lose interest, ultimately “killing” the trend.

According to Bryan Szweda, a psychology teacher, these trend patterns are deeply rooted in human behavior.

“Pop culture creates social pressure and can have a profound influence on how individuals behave, and it can alter their self-perception,” Szweda said.

Szweda also explained the concept of FOMO, or fear of missing out, noting that many individuals follow trends not out of genuine interest, but to avoid feeling excluded. Once everyone has participated in a trend, it quickly becomes irrelevant.

Ultimately, pop culture shows how trends are no longer built to last. What’s popular today can vanish by tomorrow, yet the ongoing chase for the next big trend never stops.